customer retention cammodels

Customer Retention: How To Keep Them Coming Back For More

By Katy Churchill In every business, the cost of maintaining an existing customer is lower than the cost of acquiring a new customer. In fact, it’s 1/5th of the cost of finding a new customer, and increasing customer retention by 5% can increase revenue by 25-95%. I know that’s alot of math to start with, but just so you know how serious customer retention is and how serious these numbers are allow me to share …